United By Soccer

Field Producer
Client: Adidas & Soccer.com
Agency: COPA90

A coast-to-coast journey that explores the culture and communities across 8 cities that make American Soccer so extraordinary that culminated in 8 episodes that were released in celebration of the World Cup. All episodes can be found here

• Conducted pre-interviews and field interviews, securing access to a diverse range of contributors, from soccer moms to local bar owners to indie streetwear designers to professional MLS players

• Field produced across 8 cities in 5 weeks, overseeing local production logistics and on-the-ground execution..

• Managed a core road team on all field production logistics as well as 40+ freelance crew members across 8 cities, maintaining continuity in production approach and storytelling across all markets.

• Led contributor outreach, interview coordination, and field production to deliver authentic, locally rooted storytelling.